Radio isn't about content...

...it's about content that folks want to listen to, and therefore other folks (those with money, and other products) will want to buy advertising slots on. Air America is rumored to be declaring bankruptcy (thanks again to Drudge). What's laughable about the article is the quote, "The right wing is sure to seize on Air America’s financial woes as a sign that progressive talk radio is unpopular."

If it was popular, there would be listeners. If there were listeners, there would be advertisers. If there were advertisers, there would be revenue. If there were more listeners, and then more advertisers, then the network could charge more for advertising, hence more revenue. Revenue = no bankruptcy. Duh.

I know economics is tough for liberals, particularly since they hate the free market, but if you're hocking a product that nobody wants to buy and/or sponsor - IT'S A BAD PRODUCT. Again, Duh.