Monday, December 18, 2006

Taco Bell: their President could have hit a home run, and didn't

Did you see the Taco Bell commercial over the weekend where their President, Mr. Greg Creed, is talking about their E. Coli outbreak, how they've been given a clean bill of health from the CDC, and how they'd appreciate it if we'd all keep buying their tacos, burritos, etc. If you go to their web site and then click on "Latest News" you can read their press release and watch the commercial. (Sorry, no direct link.)

The commercial is good. Mr. Creed said all of the right things, but at the end of the commercial could have hit the ball out of the park if he had chomped into one of their fully-loaded tacos, a 7-layer Burrito, etc. Now, wouldn't that have gone a long way to restore confidence?

Where were all of the airline presidents and CEOs after airline service was restored after 9/11? They were flying on their airlines.

After all, the first rule of aviation is: "If you won't fly in it, it ain't fixed!"

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